Five real clients. Five different challenges. One consistent outcome visibility, trust, and income built through digital marketing strategy, content, and clarity. No paid ads. No shortcuts.
Combined Google Ads targeting Nairobi decision-makers with a content marketing strategy. Full conversion tracking and monthly reporting tied directly to revenue not vanity metrics.
A Nairobi-based career coach had deep expertise helping young Kenyans navigate the job market, negotiate salaries, and build income online. Her advice was genuinely good. The problem: nobody knew she existed. She had no online presence, no consistent content, and no system for getting found.
The challenge: A B2B professional services firm was burning budget on poorly targeted paid campaigns with no visibility into actual revenue impact.
I unified paid and organic channels by layering Google Ads targeting Nairobi decision-makers with a content marketing engine that nurtured trust before the first click. I implemented full-funnel conversion tracking and monthly reporting tied directly to revenue generation, eliminating vanity metrics from performance conversations. This alignment between ad spend and content allowed us to systematically reduce waste while increasing qualified lead flow.
41%
reduction in cost per lead
6-month marketing plan for a creative services startup
Complete digital marketing strategy covering positioning, SEO, social media, email, and content with a documented marketing plan and KPI dashboard the founder could run independently from day one.
A creative services startup founder needed a marketing function they could execute independently without hiring an agency or full-time team.
41%
reduction in cost per lead
I designed a comprehensive 6-month digital marketing strategy covering positioning, SEO, social media, email, and content with clear phase gates and resource requirements. I delivered a documented, repeatable marketing plan paired with a custom KPI dashboard that gave the founder real-time visibility into performance without needing analytical expertise. The system was built for immediate handof enabling the founder to generate 12 inbound enquiries in the first 90 days while maintaining full strategic control.
