I’m Teresia Chege, I explore the intersection of people, business and technology to understand how businesses create value, earn customers and adapt to change.
Why do businesses grow?
Growth is rarely caused by one thing.
A better product matters.
So does understanding the customer.
So does pricing.
So does distribution.
So does marketing.
So does the business model.
And increasingly, so does technology.
I am interested in what happens between these things.
I study how people make decisions, how businesses create and capture value, how markets change, and how technology, particularly AI, is changing the way businesses operate and customers behave.
My main focus is on 3 core areas crucial for sustainable business expansion and profitability.
PEOPLE
How do people choose, trust, buy, switch, respond and decide?
I explore consumer behaviour, decision-making, attention, trust, customer experience and the human factors behind business outcomes.
BUSINESS
How do businesses create value and turn it into sustainable economics?
I explore business models, strategy, pricing, profitability, products, revenue and the choices that determine how businesses compete and grow.
TECHNOLOGY
What happens when technology changes how businesses operate and how people behave?
I explore AI, automation, data, digital transformation and the changing relationship between humans, businesses and technology.
I explore the intersection of people, business and technology to understand how businesses create value, earn customers and adapt to change.
People → Value → Market → Economics → Technology → Adaptation
I'm interested in the space where people, business and technology meet.
My background began in business and digital marketing, but my questions have become broader: how businesses create value, how people respond to that value, how marketing connects the two, and how technology is changing the entire system.
I learn through research, analysis, experimentation and building.
I'm still learning. That is part of the point.I learn through research, analysis, experimentation and building.
This is where I document what I discover.
Selected Case Studies
Long-form investigations into business, people, markets and technology.
A deep dive into refining customer paths, leading to significant increases in conversion rates.
Have an idea, question or opportunity worth discussing?
For professional opportunities, research conversations and collaborations