I'm interested in a deceptively simple question:
Why do some businesses grow while others struggle?
The more I learn, the less I believe there is one answer.
Growth sits at the intersection of people, business and technology.
People decide what to notice, trust, buy and recommend.
Businesses decide what to create, how to price it, where to sell it and how to compete.
Technology changes what businesses can do while simultaneously changing what customers expect.
I'm interested in what happens when all three interact.

Teresia

Where I started

My background began with business and digital marketing.

Marketing introduced me to customer acquisition, positioning, conversion and the challenge of turning attention into action.

But the more I learned, the more questions appeared.

What if the problem isn’t the marketing?

What if the product isn’t solving an important enough problem?

What if the pricing changes the economics?

What if customers don’t understand the value?

What if the business is attracting the wrong customers?

What if technology changes the entire customer journey?

Those questions took me beyond marketing.

They led me toward business strategy, consumer behaviour, analytics, experimentation and technology.

How I work

I don’t want to simply repeat what everyone else is saying.

I want to understand it.

I research.

I compare.

I analyse.

I test.

I question assumptions.

And sometimes I change my mind.

When I write, I try to separate what we know from what we assume, what the evidence shows from what I think it means, and what has been tested from what remains a hypothesis.

What I'm building toward

I want to develop a career at the intersection of business, analytics, marketing, consumer behaviour and technology.

Long term, I want my work to help explain how businesses can make better decisions in a world where customer behaviour, markets and technology are constantly changing.

For now, I’m studying the questions. Why do businesses grow? That’s where I start.