Digital Marketing Strategist

Hello, i’m Teresia Chege Digital Marketing Strategist

I'm a digital marketing strategist who builds data-driven plans SEO, content, social media, paid ads, and email that connect you to the right audience and turn that attention into revenue. Most businesses don't have a visibility problem. They have a strategy problem.

Let's build your strategy
Teresia Digital Marketing Strategist

Is this you?

You're running a real business. You need a real digital marketing strategy.

Digital marketing in Kenya looks very different from what the textbooks describe. The channels, the consumer behaviour, the trust signals, the search patterns they’re specific to this market. A strategy built for a London startup is not automatically the right marketing plan for a Nairobi business.

I work with founders, SMEs, startups, and growing Kenyan businesses who are ready to treat their digital presence as a serious business asset and who want a digital marketing strategist who understands this market from the inside.

01

You're spending on digital marketing but can't track ROI

You’ve run ads, posted content, maybe hired someone. But you still can’t tell what’s actually working. Working with a real digital marketing strategist fixes that.

02

Your competitors are outranking you on Google

SEO digital marketing is the most sustainable channel in Kenya. If you’re not on page one, you’re invisible to customers already searching for you.

03

Active on social media but not generating leads

Engagement without conversion is a hobby, not a marketing strategy. Your content needs a plan tied to real business goals behind every post.

04

You need a marketing plan, not just tactics

Tactics without strategy is how budgets disappear. A proper digital marketing plan maps every activity to a business outcome you can measure.

What I do

Full-funnel digital marketing strategies built around your business goals

Every engagement starts with your goals, not a pre-packaged service list. As your digital marketing strategist, I build the strategy around what will actually move the needle: the right channels, the right content, the right timing for your specific Kenyan audience.

SEO Digital Marketing

Rank higher on Google for the keywords your Kenyan customers are already using. I build comprehensive SEO strategies technical SEO, keyword research, on-page optimisation, content architecture, and link building calibrated specifically for how Kenyans search.

Google Ads & Paid Media

Data-driven Google Ads campaigns, Meta advertising (Facebook & Instagram), and paid social strategies built for Kenyan audiences. Targeting, ad copy, landing pages, bidding, and reporting focused on cost-per-acquisition, not just clicks.

Content Marketing Strategy

Strategic content that builds topical authority, attracts organic search traffic, and nurtures leads. Blog strategies, pillar content, and social content plans built around what your audience searches for and what Google and AI tools want to cite.

Social Media Marketing

Platform-specific social strategies for Instagram, LinkedIn, TikTok, Facebook, YouTube, and WhatsApp built around where your specific Kenyan audience actually spends time. Content calendars, paid social, community management.

Email Marketing

Email automation, list-building, and campaign management. Email remains one of the highest-ROI digital marketing channels in Kenya I build it into every long-term digital marketing plan as a core retention and conversion channel.

Digital Marketing Strategy & Audit

A full audit of your current digital marketing, followed by a documented marketing plan covering channels, messaging, content calendar, budget allocation, and KPIs. For businesses that need clarity before they scale or accountability once they have.

About Teresia

I'm Teresia Chege, a digital marketing strategist and growth specialist based in Kenya. My background spans business strategy, marketing analytics, SEO digital marketing, paid media, content, and real on-the-ground East African market experience.

Most digital marketing advice is written for Western markets. The channels, consumer behaviour, trust dynamics, payment infrastructure they're different here. I build digital marketing strategies that work in Kenya because I understand this market from the inside.

“I’m not asking ‘what should we post?’ I’m asking: what will make this business money? Which digital marketing channels will reach this specific audience? What does the data actually say?”

I am analytical, adaptable, and deeply customer-centric. Every digital marketing plan I build connects data-driven insights to the human stories behind each click, conversion, and campaign. That's how strategy becomes growth.

Proven results

Every digital marketing strategy starts with a goal. Ends with a number.

SEO Digital Marketing
Organic growth for a Nairobi e-commerce brand

Built a full SEO strategy from technical audit to content architecture. Targeted high-intent, low-competition Kenyan searches. Content cluster strategy built around pillar pages indexed for AI search.

3.2×
organic sessions in 4 months

View All Portfolio

What clients say

The work speaks. So do they.

Jame Startup Client

“Working with Teresia is straightforward. You explain what you need once and what comes back is better than what you pictured. The digital marketing strategy she built actually made sense for how our customers search in Kenya. That is rare.”

James Mutua, Founder, Nairobi startup

“I’d tried two other agencies before Teresia. They gave me templates. She gave me a marketing plan that was actually built around my business and my customers. The SEO work alone paid for itself within three months.”

Amina Wanjiru, Founder, creative services agency

Amina Wanjiru rating

Frequently Asked Question

What is a digital marketing strategy?

A digital marketing strategy is a structured plan that uses online channels SEO, content marketing, social media, email, and paid advertising to achieve specific business goals. It defines who you’re targeting, which channels you’ll use, what content you’ll create, and how you’ll measure success. Without one, you’re spending budget on tactics with no clear connection to outcomes that actually matter to your business.

What digital marketing channels work best in Kenya?

In Kenya, the highest-performing digital marketing channels are Google Search (both SEO and Google Ads), WhatsApp marketing, Instagram and Facebook, email marketing, and YouTube. Mobile-first is essential over 90% of Kenyans access the internet via smartphone. The right channel mix depends entirely on your business, audience, and budget, which is exactly what a digital marketing strategy determines upfront.

What's the difference between SEO and digital marketing?

SEO (Search Engine Optimisation) is one channel within a broader digital marketing strategy. A full digital marketing strategy includes SEO, content marketing, social media, email, paid advertising (Google Ads, Meta Ads), analytics and more. SEO specifically focuses on improving your organic search ranking on Google getting found by people already searching for what you offer, without paying for each click.

How much does a digital marketing strategy cost in Kenya?

Costs vary by scope. A one-time digital marketing audit and marketing plan typically ranges from KES 30,000–80,000. Ongoing strategy and execution retainers range from KES 40,000–150,000+ per month depending on channels. The right question isn’t what it costs it’s what return you’re getting. Every engagement I take on is scoped around your business goals and what will generate measurable ROI, not a fixed package

How long before a digital marketing strategy shows results?

It depends on the channel. Paid digital marketing (Google Ads, Meta Ads) can deliver measurable results within days to weeks. SEO and content marketing typically show meaningful improvement in 3–6 months, with compounding returns over time. A well-built digital marketing strategy combines both: paid channels for speed while organic channels build long-term sustainable growth that doesn’t stop when you pause a budget

Do you work with businesses outside Kenya?

Yes. While I’m based in Kenya, I work with businesses across Kenya fully remotely. I also work with East African businesses in Uganda, Tanzania, and Rwanda, and with diaspora brands targeting the Kenyan market. My digital marketing strategies are built for Kenya, East Africa and everywhere across the world, wherever the client is physically located.

How is this different from hiring a digital marketing agency?

Most digital marketing agencies in Kenya sell you a service package a set number of posts, a set ad budget, a monthly report. I sell you thinking and strategy first, then execution. Every marketing plan I build starts with understanding your business model, your customers, and what growth actually means for you. You get a documented digital marketing strategy your team can run independently or that I execute with you.

Do you run paid advertising or only organic?

Both. A complete digital marketing strategy usually requires organic channels (SEO, content, social) and paid channels (Google Ads, Meta Ads) working together. Organic channels build sustainable, compounding growth. Paid channels give you speed and scale. I help you find the right mix for your budget and business goals and I manage both if needed. The strategy always comes first; the channels follow from that.

Ready for a digital marketing strategy built for your business?

If you want your business to rank higher on Google, reach more Kenyan customers, and turn digital channels into consistent revenue send a message. Tell me a bit about your business and what you're trying to achieve. We'll figure out where to start.

Message Me

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